Self Improvement Daily - BJ Fogg's behavior change model is a formula: B=MAT. Behavior = Motivation x Ability x Trigger. To talk about each of those elements one by one: The behavior
Mapping CSC triggers, motivators and abilities into Fogg's B=MAT model. | Download Scientific Diagram
![Applying Behavioral Science to Predict and Influence | AI Software | ESG & Big Data Analytics Applications – KewMann Applying Behavioral Science to Predict and Influence | AI Software | ESG & Big Data Analytics Applications – KewMann](https://cdn2.hubspot.net/hub/1719934/hubfs/BJ-FOGGs-Behaviour-Model-theeducators.png?width=799&name=BJ-FOGGs-Behaviour-Model-theeducators.png)