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Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style - The Poke
British comedian Joe Lycett legally changes name to Hugo Boss to troll fashion brand - Dimsum Daily
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube
David Baddiel on Twitter: "I like Sarah's closing remark here, implying as it does that Hugo Boss' support of the Nazis could have happened much more recently. https://t.co/xZhmdQWd48" / Twitter
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
BBC radio host changes name to Joe Lycett on back of Hugo Boss stunt | BelfastTelegraph.co.uk
Why Joe Lycett changed his name to Hugo Boss | HELLO!
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Joe Lycett on Twitter: "A statement https://t.co/LkH792BoKZ" / Twitter
Don't Boss Hugo! – Geoff Palmer – Award-Winning Author
Hugo Boss (nee Joe Lycett) | pink fish media
Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache' - Daily Record
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Comedian Joe Lycett changes name to Hugo Boss | This is Hugo Boss... the comedian formerly known as Joe Lycett. He's changed his name in protest at the fashion company. Have a
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News